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About Us

Afanti(Hong Kong)Ltd

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Company profile

Afanti (Hong Kong)Ltd. is a one of leading manufacturers and traders in China, which is specializing in research, manufacture and sales of household goods, plastic articles and other related products. We are looking forward to building close cooperation relationship with new clients around the world, and hope we can become long-term partners in the near future.

Birth process

In 1992, Hualian plastic hardware factory is founded, which is the predecessor of Afanti(Hong Kong)Ltd..

In 2003, Hualian plastic hardware factory is named “Foshan Shunde Huazhong Industry Co.,Ltd.”.

In 2009, Afanti(Hong Kong)Ltd. is Established which focus on research and develop and innovation more and more high quality products and provide excellent service for the customers.

Business concept: mutual achievement and create the brilliancy together
Vision: GOODAY become the world`s brand, to make every family household get things in order.
Mission: Provide fashion household items and service plans for human life.
Position: Whole solution provider for global fashion houseware.
Values: Customer first, harmonious integrity, exploring innovation, go all out.

Culture and Spirit:

Since our company’s establishment, we always adhere to the values of “customer comes first, harmony and integrity, exploration and innovation, go all out.” and the corporate spirit of “Innovation and quality service”. With good business ethics, accurate delivery time, considerate service and affordable sales price, so far, we have customers in many countries with a fixed relationship. We provide customers with cost-effective products and perfect after sales service. We unite with together and keep a good working relationship with customers. Our aim is to be the most trusted partners! Our ultimate goal is to make our business around the world.

At present, our main products are magical hook and acrylic products. Our position is in the high-end market, make top grade product and use high quality raw material. We have two certificates: ROHS and REACH.

Enterprise competitiveness:

(1)Decision competitiveness: We can make timely and effective response in the change environment.

(2)Organization competitiveness: We have power organization, we ensure that a person responsible for everything. We will do it according to the best standard, and ensure the product quality and the service quality.

(3)Employees competitiveness: our staffs not only has high submissiveness and work willing, but also has strong learning ability and sacrifice, and can make everything is satisfactory.

(4)Technological competitiveness: we have our own factory, so we can follow-up the production process well.

(5)Cultural competitiveness: we have our own enterprise culture, clear values, and keen way of thinking and first class service.

(6)Brand competitiveness: we have brand—Gooday. We are trying to do our own brand, and make it famous all over the world..

(7)Channel competitiveness: We have a global vision and have already into the electronic commerce. Exhibition, online shopping and TV shopping also are our marketing channel. Many customers are using our sales model to promote their products.

(8)Innovation competitiveness: Continuous innovation is our unchangeable principle. People do not I have, I have gifted. To own customers’ satisfaction is our reward!

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